Earlier today I discovered someone had hacked into my Twitter account and left an advertisement for a diet supplement as if I endorsed it. Yuck! This stealth commercial got under my skin so badly I had to write about it immediately (see below). Why get so upset? The ad, which stayed up for all of maybe seven minutes, wasn’t for smarmyhookups.com or tacky knitwear. Once everything was right with the world again, I mused on why it bothered me so much. Here are a three possible reasons:
1. The Explore What’s Next brand was built with a vision that our relationship with our reader comes first. For over four years we have been dedicated to providing helpful, quality content about relationships, anxiety, depression… just about anything about living in this complex stressful world. Advertisements, which makes money for the website that hosts them, changes the very relationship we’ve worked so hard to build. My opinion.
2. The only products endorsed here are EWN services, starting with a FREE 30 minute consultation! 🙂
3. Frankly I don’t want the distraction. Managing an advertising portfolio well takes time. It is possible, rare but possible, to have ads and do it with class. To do it well I suspect you need dedicated staff or blogging is your only job. That’s fine but it’s not me or EWN. I love my jobs, all of them – managing Explore What’s Next, being a good therapist for my clients, writer, wife, mother and steward of the animals under my care. That’s enough.
But mostly it’s number one.
Photo courtesy adambowie via Flickr