What do you think motivates people to do a good job? What would motivate you? Money? Sure most of us would say that. What about autonomy, the freedom to do the job the way we want? What about the value of doing a job creatively?

The freedom to do my job the way I envision it has made me more productive
than I've ever been in my professional life. I can't tell you how much I love it!

Daniel Pink, author of Drive, The Surprising Truth About What Motivates Us, writes about how intrinsic motivation is quite fragile. You can kill the love of a job by making it a drudgery. On the other hand, if you liberate a worker from the burden of rules and scripts you might be surprised by their jump in productivity.

His best example of high performance through autonomy is Zappo's, the online shoe company. Listen to this quick interview, aired on Morning Edition on NPR, and hear how their telephone operators became top-rated in the industry for customer relations.

If you're
an employer or worker, what is your opinion on this?